TELUS wants to serve the broader set of needs its customers have across the entire IoT Value Chain. Connectivity is foundational. But long-term value in the connected enterprise and OEM is created at the operational and orchestration layers. This is where device performance, uptime and automation directly impact revenue and customer experience. Globally, leading operators are expanding beyond SIM lifecycle management into device operations, observability and workflow orchestration. TELUS is the first and only Canadian service provider to deliver a carrier-integrated, unified visibility and control plane as a managed service. This creates a structural opportunity. TELUS can now deliver operational value even in environments where devices operate across multiple carrier networks. Customers with global or multi-carrier fleets do not need to consolidate connectivity to benefit from unified device operations. This expands the addressable opportunity beyond traditional connectivity share and allows TELUS to compete at the operational layer — where global MNOs are increasingly investing and monetizing. This is not a resale product. It is a TELUS-led offering integrated with TELUS connectivity, support and service delivery. It enables new executive-level conversations focused on reliability, control, SLA performance and scalable fleet growth — including in multi-carrier environments. Connectivity gets devices online. Operational control and orchestration ensures performance and protects customer operations at scale.